Exit Survey

The 2012 exit survey report is now available:
"A Profile of Overnight Pleasure Visitors by Tourism Season: Results from the 2012 Exit Survey"

"Appendix: Overall Results Tables of the 2012 PEI Exit Survey"

One of the main projects for the Tourism Research Centre in spring 2007 was writing a new methodology for PEI's Visitor Exit Survey and designing new questionnaires for travellers as they depart PEI. The Exit Survey itself is one of the most important tools travel destinations have to measure the impact of their visitors and to get a snapshot about current customers. Given their importance, meetings were held with all stakeholders including SCBL, Northumberland Ferries, Charlottetown Airport Authority, ACOA, Tourism PEI, and TAC. This allowed discussion about the sharing of data and sampling at PEI's three exit points. The new methodology incorporates a combination of on-site and mail-back questionnaires.

In late June 2007 the new 2007/08 Visitor Exit Survey was launched with intentions for it to be distributed for a full year. Prince Edward Island is privileged by the fact that it has only three major entry and exit points thus data collection can be done to a high degree of accuracy. This year, three surveys were designed - one for visitors leaving by the Confederation Bridge, the Wood Islands ferries, or the Charlottetown Airport; a survey for cruise ship passengers and crew; and a final survey for motor coach tour visitors. All three surveys were translated to French, the motor coach tour survey was translated into Mandarin ("Chinese"), and the primary exit survey was also translated into Japanese.

In 2012, the visitor exit survey was launched again to update exisiting data about PEI's visitors. This time the survey was distributed for one calendar year, from January 5, 2012 to January 7, 2013. The methodology remained the same with surveys being distributed to visitors leaving PEI by the Confederation Bridge, the Wood Island ferries, or the Charlottetown Airport.

2012 Exit Survey Report

A Profile of Overnight Pleasure Visitors by Tourism Season: Results from the 2012 Exit Survey

Appendix: Overall Results Tables of the 2012 PEI Exit Survey

Surveys

2012 Visitor Exit Survey
2007-2008 Visitor Exit Survey
Cruise Ship Survey (2007-2008)
Motor Coach Survey (2007)

Supplement Reports
A Profile of Non-Residents Meetings & Conventions Delegates: A Result for 2009 Meetings & Conventions held in PEI
A Profile of Cruise Ship Passengers: 2007 & 2008
A Profile of Motor Coach Visitors (2007)
 

Reports on the Full Year: July 2007 - June 2008
Overall Results (summary)
A Profile of Overnight Visitors by Origin (summary)
A Profile of Overnight Visitors by Origin for the Main Season (July and August 2007)
A Profile of Overnight Visitors by Origin for the Fall Season (September and October 2007)
A Profile of Family Travel Parties
A Profile of Seniors Travel Parties
A Profile of First-time and Repeat Travel Parties
Travel Expenditure-Based Market Segmentation
Activity-Based Market Segmentation
Visitors' Comments
A Profile of Visitors by Primary Reason for Trip
A Profile of Visitors by Type of Accommodation Used
Summary Profile of Overnight Visitors to PEI

 

Reports on the Main Season: June 27 - September 30, 2007
Overall Results of the Prince Edward Island 2007 Exit Survey
A Profile of the Anne Tourism Market
A Profile of Maritime Visitors (summary)
A Profile of Ontario Visitors (summary)
A Profile of Quebec Visitors (summary)
A Profile of US Visitors (summary)
Summary Profile of Vehicle Visitors by Mix of Entry and Exit Points
A Profile of International Visitors (summary)
A Visitor Profile by Party Composition (summary)

 

Presentations
2007 PEI Exit Survey: Overview of Results - Main Season

Exit Survey Reports from Previous Years
Summary of Previous Data - Prepared by the TRC
Economic Impact: Tourism 2004 - Prepared by MarketQuest Research Group Inc.
Economic Impact: Tourism 2003 (Gov't of PEI)
Economic Impact: Tourism 2002 (Gov't of PEI)
Economic Impact: Tourism 2001 (Gov't of PEI)